To get help for yourself or
someone else, or to report
activity that may be related
to human trafficking:

Call the toll free hotline number 1-888-373-7888
Text “Help” or “Info” to BeFree (233733)

It’s a fact.

Sexual exploitation in the form of sexually-based Human Trafficking and Commercial Sexual Exploitation of Children is happening in our community and it’s important we know how to recognize it, prevent it, and stop it.

The Ugly Truth campaign is shining a light on the facts about human trafficking and working to change the community’s attitudes and response to it. Please share this information with your family, friends and neighbors. Together, we can recognize ‘The Ugly Truth’ and work to do something about it.

Victims of slavery and human trafficking are protected under United States and California law. Please get help for yourself or a suspected victim from the National Human Trafficking Resource Center toll free Hotline.

CALL 1-888-373-7888 or TEXT BeFree (233733)

Poster Program

The San Diego City Human Relations Commission initiated a county wide effort with the help of the San Diego District Attorney’s Office, Sheriff, police, victim services and community based civic and faith based groups to implement a new law that required the posting of certain information about human trafficking and the human trafficking hotline at required establishments. Click here to download the posters or find out which businesses are required to post one.


Signs of Human Trafficking

Human trafficking can happen in a variety of environments including cities, suburbs, and wealthy/low income areas. Even within the daily routines of community members, they often come by labor and sex trafficking situations and they don’t even know it. The majority of victims don’t self-identify that they are the victims and/or are not aware that they can receive help.

If you see any of these red flags, contact the National Human Trafficking Resource Center hotline at 1-888-373-7888 or text to BeFree (233733) for specialized victim services referrals or to report the situation. Click here to learn more about reporting potential human trafficking situations. This list is not exhaustive and represents only a selection of possible indicators. Also, the red flags in this list may not be present in all trafficking cases and are not cumulative.